Yandex Direct advertising management for Web3 projects

Which Yandex Direct channels fit your campaign goal?

Yandex Direct management connects campaign planning with activity in Yandex Search and the Yandex Advertising Network. We start with the business action you want advertising to support, then define how each channel contributes to that goal.

Search and the Advertising Network are separate parts of the channel mix, so we plan their roles rather than treating them as interchangeable. For example, a Web3 project might need to explain a wallet feature, promote a product page, or direct people to a campaign landing page. The offer, destination, and audience shape what we prepare and test.

Before launch, bring together:

• A plain-language description of the product and the action you want visitors to take.
• The destination page, plus any relevant creative or existing campaign materials.
• Your intended audience and the locations or customer groups you want to evaluate.
• Context on previous advertising activity, if you have it.

This gives us a practical basis for account setup and audience testing. If the destination needs work first, coordinate the campaign with landing page design or banner and video banner design. We’ll use your priorities to shape the channel plan, not assume that every project needs the same mix.

What happens during Yandex Direct setup and audience testing?

Setup turns the campaign goal into an organized Yandex Direct account and a workable testing plan. We review the information you provide, arrange the account and campaign structure, and prepare the materials needed to launch in the selected channels.

Audience testing is a way to compare planned approaches and learn which ones merit further attention. At kickoff, we clarify who the offer is for, what makes it relevant to them, and which audience assumptions the project needs to test. We also review competitor activity to give the campaign team useful market context; that review informs planning rather than serving as a promise about competitor performance.

To keep decisions grounded, we connect each campaign to a clear offer and destination. If a page is unfinished or does not explain the product well, resolve that before sending traffic to it. A project with a working destination can move into campaign preparation; one without it may need design or development work first. Our web and mobile application development service can support a product destination that needs to be built or improved.

You’ll know what is ready, what we plan to test, and what needs your approval before launch. That makes setup a decision-making stage, not just an account handoff.

How does a Yandex Direct campaign move from kickoff to follow-up?

A Yandex Direct campaign moves through preparation, launch, and follow-up so the team can check the work at each stage. The schedule is agreed for the project; the sequence below shows what to expect without assuming a fixed duration.

During Kickoff Week, we align on the offer, audience, destination, account access, and campaign priorities. We then prepare the channel plan and campaign materials. The Launch Sprint covers the agreed setup and launch work, with a review before activity begins.

After launch, we monitor the campaign work and use audience testing and available reporting to inform adjustments. Follow-up is where we review what has been carried out, flag questions, and agree on next actions with you. The stages are practical checkpoints: you can see what has been prepared, what is live, and what the team is doing next.

A typical project sequence is:

• Kickoff: confirm goals, access, destination, and materials.
• Preparation: organize the account and agree on campaign structure.
• Launch: check the approved materials and start the selected activity.
• Follow-up: review the campaign and decide which adjustments to make.

We’ll make the handoffs clear so your team knows when input or approval is needed.

What does Yandex Direct campaign management include?

The service covers the management work agreed for your project, from account setup through campaign follow-up. Its scope can include account and campaign management, audience testing, competitor analysis, and advertising launch and promotion in Yandex Search and the Yandex Advertising Network.

Before work begins, we confirm which items are in scope and what information or approvals we need from your team. The Channel Board gives the project a shared view of the selected channels, campaign tasks, and next actions. It helps keep planning and execution connected rather than leaving you to piece together updates from separate conversations.

The management fee is agreed per project as a share of the advertising budget. The advertising budget itself is paid to Yandex. We clarify those two parts during project planning so the management work and the platform budget are not confused.

Depending on the agreed scope, the work can include:

• Account and campaign setup.
• Planning and management for Search and the Advertising Network.
• Audience testing and competitor analysis.
• Campaign launch, follow-up, and reporting.

If you are coordinating ads with other creative or studio work, explore the studio to see related design and development services. We’ll confirm the exact deliverables for your campaign before work starts.

How will you review Yandex Direct work and plan the next move?

Reporting gives you a clear account of campaign work and the decisions that follow from it. We summarize the agreed activity, what was prepared or adjusted, and the next actions that need a decision or input from your team.

The Pulse Report is the campaign update we use to keep follow-up practical. It connects the status of the work with audience testing and the questions the team is considering. Rather than sending disconnected activity notes, we make the next decision visible: continue with the current plan, review an audience approach, or revise campaign materials.

To make reporting useful, tell us who needs to review it and what decisions they own. Share relevant context when the product, offer, or destination changes, so campaign management stays aligned with the project. You can also use the report to bring your internal team up to speed without asking them to interpret account setup details on their own.

When you assess the service, look for a consistent connection between the agreed scope, completed work, and next steps. Before the kickoff, send us your campaign goal, destination page, account status, and any existing materials. We’ll review them, identify what is ready, and outline the Yandex Direct work to agree together. To start, contact BrandBoost Guru with that information.

What can’t a Yandex Direct manager control?

A manager can deliver the agreed setup, campaign management, audience testing, competitor analysis, launch work, and reporting; Yandex controls its own review decisions and how advertising is served across Search and the Advertising Network. We therefore commit to the agreed work and clear reporting, not to a particular approval, placement, audience response, or business outcome. To keep the handoff actionable, provide complete campaign information, confirm the destination and materials before launch, and route approval requests to someone who can respond; then use the report to distinguish completed management work from decisions that remain with Yandex or your team. If a review or serving outcome differs from the plan, we can document the work completed, identify any information or material that needs your attention, and agree on the next management action within the approved scope.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Share the campaign briefSend the goal, product description, destination page, audience priorities, and any existing campaign materials. Include account status or access details when available.
2. Align on channels and scopeWe review the brief and agree which Yandex Direct channels and management tasks fit the project. The agreed scope also clarifies the management fee and advertising budget.
3. Prepare the account and campaignsWe organize the account and campaign setup, review required materials with you, and prepare the audience testing plan.
4. Launch and manageWe launch the agreed advertising activity and manage the campaigns through the planned follow-up. We flag decisions or approvals needed from your team.
5. Review and plan next actionsYou receive a Pulse Report covering work and next steps. Together, we use it to agree on any campaign adjustments in scope.