Start with the outcome and channel mix
A useful campaign brief connects a business goal to an audience and a channel. We begin by clarifying what needs to change: awareness, community participation, visibility around a launch, or another defined outcome. Then we assess which activities fit the project, rather than defaulting to a familiar tactic.
Share the project stage, token or product details, target markets, key dates, current channels and any previous campaign learnings. Include restrictions on claims, approved wording, and anything that must not be published. If a choice is still open, say so; we can map options and the trade-offs in the plan.
Our channel-fit review checks that the proposed activity, message and destination work together. For example, a visibility placement needs a prepared project profile and a clear next step for visitors; a community activation needs useful context for participants and a team ready to respond. We can connect a single activity to a wider trending campaign, community program or PR plan, when that supports the goal.
You receive a plan with the recommended mix, scope, responsibilities, timing assumptions and approval points. Confirm the scope before we schedule execution.
What happens from week one through launch?
The first phase turns the agreed direction into a launch-ready checklist. In week one, we confirm the brief, collect materials, identify dependencies and prepare the activity sequence. The actual calendar follows the scope and channel readiness; a campaign is not scheduled around a date if essential assets or approvals are still missing.
Before launch, the kickoff checklist covers:
- Final copy, project links, visuals and approved claims.
- Relevant account access or platform requirements, where needed.
- The person responsible for timely client approvals.
- The launch window, handoffs and how completed work will be verified.
At launch, the campaign owner coordinates the agreed work and flags decisions that need your input. You can keep execution moving by routing feedback through one decision-maker and providing consolidated comments. During follow-up, we check delivery against the plan, resolve outstanding items and note what should change in the next activity.
The mix can span placements, creator activity, paid promotion or community work, depending on your brief. For example, a project preparing for an announcement may align creator campaigns with a media plan; each channel still gets its own deliverable and approval path. We agree the sequence before work starts, so channel handoffs do not become last-minute surprises.
What do you need to provide, and when is payment made?
We need enough project context, approved materials and access to execute the agreed scope. The more directly you can answer the kickoff checklist, the less time is spent clarifying basic details after planning.
Prepare a concise project description, official website and social links, target audience or market, campaign objective, preferred timing, and a named contact for approvals. Add brand guidelines, approved visuals, relevant platform profiles and any legal or policy wording your team requires. If access cannot be shared, tell us what alternative review or handoff is available. We confirm the exact inputs for the selected channels in the plan.
Once the scope and schedule are approved, prepayment in crypto is arranged before execution. Supported payment options include USDT, USDC, BTC, ETH, SOL, TON and BNB. We confirm the payment details and agreed work before you send funds; see payment methods for more information.
Keep the scope, payment confirmation and approval contact in the same project thread. That gives both sides a clear reference if the launch window or requested deliverables need to be adjusted. For the next step, contact us with your goal, target date and channel ideas; we will use them to shape the initial brief.
How is campaign delivery reported and checked?
The report records completed work against the agreed scope, with evidence that lets your team review delivery without reconstructing the campaign from chat messages. We organize it around the campaign plan: activity, channel, status, relevant links or screenshots, and any open follow-up item. If a deliverable requires your approval, we mark that handoff clearly.
Use the report to answer practical questions: which planned items are live or complete, what remains in progress, where can the result be reviewed, and what decision is needed from your team? We can also summarize observations from execution and recommend a next action, while separating observed delivery from broader business outcomes.
For a placement or platform feature, the platform controls eligibility, review and display rotation; our report can verify the agreed work, but cannot promise how long a placement remains visible. We focus on work within the campaign scope and document what can be checked.
If you already have a reporting format, share it with the brief so we can align the handoff. Otherwise, the agreed scope becomes the report checklist. To begin, send your project summary, target timing and the channels you are considering; we will confirm what to prepare and what the first plan needs to resolve.
Frequently asked questions
What should I send before we plan a Web3 campaign?
Send a short project description, the goal, target audience or market, preferred timing, official links and any approved copy or visuals. Include known restrictions and the person who can approve materials. If some details are undecided, list the open questions; the plan can identify what needs a decision before launch.
How long does the process take from brief to launch?
Planning begins in week one, then launch timing is set around the selected channels, campaign scope and readiness of your materials. The schedule can move if access, approvals or required assets are not ready. We confirm the sequence and client handoffs in the plan before execution.
Can you handle the campaign if our team cannot share account access?
Often, we can agree another review or handoff route, but it depends on the activity. Tell us what access is unavailable during briefing. We will define what your team needs to do, what we can execute directly and how completed delivery will be checked before confirming the scope.
Can you guarantee that a trending placement stays visible?
No. A platform controls eligibility, review and display rotation, so continued visibility is outside the campaign team's control. We can agree and verify the placement work included in scope, then report what is observable; we do not present a platform decision or duration as assured.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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