Which marketing mix fits your Web3 project?
The right mix follows the product’s next user action, not a generic crypto checklist. A DeFi protocol may need clear product education and relevant creator coverage; a Telegram mini app may need a simple onboarding path and community activity. We map each channel to a specific step between discovery and use.
At kickoff, we ask what is launching, who needs to understand it, which markets matter, and what a qualified action looks like. Bring your current website, social channels, product demo, launch date or window, and any claims that require careful wording. If the product is still changing, we define which details are approved for public communication before drafting.
Then we select a practical blend from the available work: creator campaigns, PR, community engagement, paid placements, launch support, or AI search visibility. For a token launch, for example, the plan could pair launch messaging with KOL and creator campaigns and community growth and engagement. A protocol seeking durable discovery may also consider listings and verification. You receive a scope that names the audience, channel, asset, owner, and intended next action for each workstream.
How do the preparation, launch, and follow-up phases work?
A phased plan gives the team a clear order of operations: prepare the story and assets, execute the selected launch activity, then use the reporting and audience response to shape follow-up. The exact calendar follows your launch readiness and the placements included in the scope.
In the first week, we align on the project brief, audience, core message, approved claims, links, and owners for review. We check that campaign materials lead to a working destination, and flag missing items such as a product explainer or a clear call to action. You can use this checkpoint to settle approvals before external activity begins.
At launch, the assigned account lead coordinates the agreed workstreams and keeps approvals moving. For example, a wallet team may need product education and creator coverage, while a GameFi team may prioritize a playable demonstration and community onboarding. After the main activity, follow-up can include a recap, revised content angles, and a recommendation for the next phase. If the project needs ongoing channel coordination, compare the approach with how we work before finalizing responsibilities.
What changes across DeFi, GameFi, wallets, and mini apps?
The project type changes the proof points, content, and path to action. A useful playbook makes those differences visible before choosing channels, so a campaign does not ask every audience to respond to the same generic pitch.
- DeFi: Explain the user problem, how the product is used, and what a first-time visitor should review. Keep claims tied to approved product information; consider DeFi marketing alongside educational content and relevant placements.
- GameFi and Web3 gaming: Show the experience and onboarding steps. Give creators a demo or concise briefing so they can describe the product accurately. See GameFi and Web3 gaming marketing.
- Wallets and Telegram mini apps: Make the first useful action easy to find, then connect acquisition activity to clear onboarding. Explore crypto wallet marketing or Telegram mini app marketing.
- AI agents and tokens: Separate what the product does today from roadmap language. Use AI agent and AI token marketing when the audience needs a sharper product explanation.
These are starting points, not fixed bundles. If your project spans categories, choose a lead audience and primary action first; we can then organize supporting messages around that decision.
What will your team receive and how is work reported?
Your team receives a defined scope, coordinated campaign work, and a recap that connects delivery to the original plan. Before activity starts, we record the approved message, assets, channels, deliverables, and the person responsible for each approval.
The kickoff checklist covers:
- Project links, product summary, target audience, and preferred markets.
- Launch window, communication constraints, and approval contacts.
- Available creative, creator or media preferences, and destination pages.
- The campaign action to emphasize and the reporting information your team needs.
During execution, the account lead tracks agreed work and follows up on items awaiting project approval. The closing report lists what was delivered, where placements appeared when applicable, what content or links were used, and what should be considered next. We distinguish completed work from audience response, so the recap is useful without presenting activity as proof of product-market fit.
For teams that need a more focused discovery push, compare trending campaigns with PR and media before assigning the launch budget. Share your priority and existing assets with BrandBoost Guru; we will return a proposed scope and identify the decisions needed to begin.
Where do platform rules affect a project-type playbook?
A strong playbook accounts for the review and visibility rules of each selected platform. We check that the proposed message and destination are ready for the placement, and we agree in advance which deliverables our team controls.
Editorial acceptance, eligibility decisions, and rotation of platform discovery surfaces remain with the platform. We can deliver the agreed campaign work, but cannot promise that a platform will approve a profile or keep a project featured. That is why the plan separates contracted placements and assets from outcomes controlled by third parties.
Before kickoff, send the latest project description, official links, target audience, preferred launch window, and any wording your team has already approved. We will use a named kickoff review to identify missing assets, confirm the channel mix, and map the first week, launch, and follow-up. If the scope is clear, the next step is simple: brief BrandBoost Guru with your project type and primary user action, and we will outline the work to approve.
Prices
| Service | Price | Quote |
|---|---|---|
| Memecoin Launch Guide | from $1,700 / campaign | |
| Marketing Metrics | from $3,150 / month | |
| Budget Planning Guide | from $4,400 / campaign | |
| Exchange Marketing | from $2,250 / month | |
| Mini App Marketing | from $1,350 / campaign | |
| DAO Marketing | from $800 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
What should I send before requesting a Web3 marketing plan?
Send your website or product demo, a short project description, target audience, launch window, and the action you want users to take. Include existing social or community links and any approved claims. We use these materials to spot gaps and suggest a workable channel mix.
Can you build one plan for a project that fits several categories?
Yes. Tell us which audience matters most now and what the primary action is. We can make that the lead workstream, then adapt supporting messages for related audiences instead of treating every category as a separate campaign.
How long does a project-type marketing campaign take?
The first week is used to align the brief, assets, message, and approvals. Launch and follow-up timing then reflects the agreed deliverables and any platform schedule. We confirm the sequence and owner for each approval before campaign work begins.
What is the difference between a vertical playbook and a channel plan?
A vertical playbook starts with the product and its audience: for example, how a DeFi user evaluates a protocol or how a mini app guides onboarding. A channel plan selects where and how to communicate that story. We connect both so each activity supports a defined user action.
Can you promise a listing approval or a featured position?
No. Platform teams control editorial review, eligibility decisions, and changes to discovery or featured surfaces. We can agree and deliver campaign assets, submissions, placements, and coordination within the scope, but a third-party platform decides whether a listing is approved or a position remains visible.
How do I know which channels suit my project?
Start with the action your audience should take and the information they need before taking it. We review the product, available assets, launch readiness, and audience, then recommend channels that can carry that message. You approve the scope before execution.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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